Most people would find the prospect of a television or radio interview quite frightening.  Some people would be terrified and may delegate the opportunity to a junior colleague. 

It is often the case that even the most accomplished business leader is unsure of what to do because their media relations and relevant experience is non-existent.

But interviews are opportunities, regardless of why they are arranged. 

They give individual people or large businesses the chance to communicate key messages to a large audience, in their own words.

Without media training and the confidence that brings, potential interviewees can be forgiven for feeling anxious about how they will perform in a highly charged news environment.

However, the worry and concern are completely avoidable. 

Cobb PR work with journalists and reporters every day and have managed more radio and TV interviews and press conferences than we can remember! 

Coping with hostile questioning and turning negatives into positives are skills that Cobb PR clients learn all the time.