Archive for February 2012
The Art of Referrals
It ain’t what you know, it’s who you know. Never was that saying more apt than in the art of referrals.
In the world of PR we all spend lots of time focussed on bringing in brand new clients. Once we have them, we’re off again to find another one. All too often, we ignore the rich seam of gold that this new client could provide through referrals to some of their customers. Read more…
What are QR Codes and why do we need them?
A QR (quick response) code is basically a glorified barcode and was originally designed for Toyota to track vehicles during the manufacturing process, due to their fast readability and high storage capacity for data. Read more…
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