Archive for January 2012
How to get business from LinkedIn
Until recently, I thought the website ‘LinkedIn’ was pretty much just a glorified job site with not much else going for it. I now realise that I couldn’t have been more wrong.
Sure, for catching up on the latest gossip and sharing amusing anecdotes with your friends it may not be the most appropriate platform (but I guess there is always Twitter and Facebook for that), but that’s not what people are on there for.
LinkedIn it seems is where business gets done. Hundreds of thousands of senior executives from companies all over the world are signed up to the site, people from all the 500 fortune companies are on there, along with staff members from all the FTSE 100. Read more…
Governor of The Bank of England Dinner – Our Interns’ Perspectives…
Although we had a four-strong team lined up to ensure everything ran like clockwork at the Governor’s dinner, there were several question marks over the logistics of how things would work on the night. Would we be swamped by huge queues as nearly 500 guests tried to get into the dining room together; would we cope if everyone turned up at the same time to register….would we have enough people to work the queue if people didn’t know where to go….so that’s where Tom and Amy stepped in.
Google overhauls their search engine to add social media content
Google+, the search giant’s social media platform equivalent to Facebook and Twitter, is now being integrated into their search engine results, thereby potentially changing (they hope) the way you access information on the internet.
There is plenty of hype surrounding this new ‘+You’ service and rightly so, when you now search for something (providing you are signed-in to Google and searching in English) relevant Google+ results will appear above any ‘standard’ results.
What this means is that companies who have spent money on SEO (search engine optimisation) could potentially have their high page rankings change as Google rolls out this new search service. Read more…
Dinner with the Governor of the Bank of England
Well, we did it.
We hosted the Governor of the Bank of England, put him in front of an audience of 500 Sussex business leaders and made headlines on BBC News, and many of the broadsheets this morning (Wednesday January 25).
For Cobb PR and Cobb Digital, it represented our first major challenge of the year.
Back in October, Chris Piper, Bank of England agent for central southern England, asked if we had the resources to organise an event of this size and fill the venue with the top 500 companies in Sussex. Being in PR, I told him it would be a piece of cake.
The ‘Spotlight on Mobile Web’ Supper
On Wednesday night I spoke at The ‘Spotlight on Mobile Web’ Supper for Brightons Chamber of Commerce. There we’re 3 speakers including myself, Gary Peters from BrightonandHovejobs.com and Nick Lazar. We were all asked 3 questions about mobile and I thought that I would lost my responses here:
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