Companies can find it hard to trust whether or not they are getting out what they put in to their social media campaigns. And understandably so. Sure, you hear the token success stories repeated in every blog post. Steaz doubles sales after offering coupons on Twitter. Blendtech increases sales by 700% after making YouTube videos. Don’t get me wrong, those sales figures are encouraging. But they are hardly the norm. The truth is that if sales figures are the only way you measure ROI, and sales figures are the sole focus of your social media strategy, you aren’t seeing the forest through the trees. And you aren’t using social media to its greatest effect-making personal connections to your target market. ROI on social media is no longer evaluated in direct sales conversions but in audience building, brand awareness, exposure and customer relations. So…How do you do you make those connections to your potential customers? We’ve narrowed it down to 3 action points.
By Laura Comben
Marketers and close sources have revealed that Instagram advertising is set to be an inevitable part of Facebook’s social media dominance, one which could rack up $100 million per quarter revenue with the help of Facebook’s sales network. Whether the move gains legs in the next six months or the next 18 is still under scrutiny, as the go-ahead for Instagram ads to marketers is yet to materialise. However, industry insiders believe that CEO Mark Zuckerberg should hurry to ride on this year’s mobile advertising wave and maintain high profits into 2015.
by Tim Cobb
Don’t be afraid to take a risk – if you run your own business, you’ve already taken the biggest risk of all … giving up your day job and salary. All other risks will probably pale into insignificance.
By Christian Ryan
All search marketers have heard this from at least one potential customer at some point throughout their career. Being Google Partners, we obviously strongly disagree; we’ve seen the ROI that PPC can generate for advertisers.
As with all statements, they only become true when they’re backed up by fact. Here are some stats and figures which prove that users definitely do click on those ads:
The February edition of ‘The Lunchtime news’ is now available to view online.
The Managing Director of Sussex based PR and marketing agency Cobb PR has been invited to be a judge at the 2014 Chartered Institute of Public Relations Excellence Awards.
Award winning PR agency, Cobb PR, is celebrating more success this week.
Cobb PR client BrightonandHoveJobs.com has teamed up with Brighton & Hove Albion to ensure Academy youngsters have the right skills to succeed in work when their careers come to an end.
Cobb PR client, Locate East Sussex, is on the front page of the Argus Business Section today after commenting on a report by the London Stock Exchange (LSE). The Argus piece features two of the six local companies that made the LSE list of the 1000 most inspiring companies in the UK. Read more…