Our Blog

The 5 Cs of Content Marketing

Posted in Blog by Cobb PR on 31st October, 2014

By Laura Comben

Content marketing is a term that you simply cannot ignore in 2014. It was reported in July that 74% of CMO’s think that customised content is the future of marketing while 91% of B2B companies now use content marketing to attract new customers. Although content marketing has been around for some time, the sharp rise in uptake took place at the start of 2013. As more social media algorithms now focus on creative, original material, businesses from all sectors have now started to type furiously in order to fight their way onto our feeds. As Cobb Digital ventures down new content marketing avenues with new and existing clients, we reflect on the key elements that put the ‘c’ in content marketing.

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Google Penguin 3.0 Released

Posted in Blog by Cobb PR on 20th October, 2014

By Christian Ryan

Google released the first Penguin update (3.0) for over a year last Friday (17/10). Social media was awash with speculation over the weekend as websites increased and decreased as a result.

A Google representative confirmed the algorithmic update to Search Engine Land on Monday (20/10). This is the sixth version of the Spam busting Penguin to be made live since the first of the updates in April 2012.

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Breakfast seminar: Where recruitment meets social media

Posted in Blog, Events, Social Media by Cobb PR on 20th October, 2014

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LoveLocalJobs.com and Cobb Digital would like to formally invite you to an exciting free breakfast seminar: ‘Changing World of Recruitment: Using social media to beat your competitors’.

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Worthing Borough Council and Cobb Digital celebrate shared success “storey”

Posted in Blog by Cobb PR on 8th October, 2014

A strong digital marketing campaign to promote car parking in Worthing has been short-listed for a national award.

Hove-based, Cobb Digital and Worthing Borough Council are up against six other companies and local authorities in the public sector category of the UK Social Media Communications Award.

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3 Tips To Help You Maximise Your Social Media ROI

Posted in Blog by Cobb PR on 17th September, 2014

Companies can find it hard to trust whether or not they are getting out what they put in to their social media campaigns. And understandably so. Sure, you hear the token success stories repeated in every blog post. Steaz doubles sales after offering coupons on Twitter. Blendtech increases sales by 700% after making YouTube videos. Don’t get me wrong, those sales figures are encouraging. But they are hardly the norm. The truth is that if sales figures are the only way you measure ROI, and sales figures are the sole focus of your social media strategy, you aren’t seeing the forest through the trees. And you aren’t using social media to its greatest effect-making personal connections to your target market. ROI on social media is no longer evaluated in direct sales conversions but in audience building, brand awareness, exposure and customer relations. So…How do you do you make those connections to your potential customers? We’ve narrowed it down to 3 action points.

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News

Lunchtime News – February

Posted in News by Cobb PR on 5th February, 2014

The February edition of ‘The Lunchtime news’ is now available to view online.

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Cobb PR’s Managing Director chosen to judge a prestigious national award

Posted in News by Cobb PR on 30th January, 2014

The Managing Director of Sussex based PR and marketing agency Cobb PR has been invited to be a judge at the 2014 Chartered Institute of Public Relations Excellence Awards.

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Cobb PR celebrates more success

Posted in News by Cobb PR on 6th January, 2014

Award winning PR agency, Cobb PR, is celebrating more success this week.

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Fabrice Muamba helps launch BrightonandHoveJobs.com and Albion Partnership

Posted in News by Cobb PR on 18th December, 2013

Cobb PR client BrightonandHoveJobs.com has teamed up with Brighton & Hove Albion to ensure Academy youngsters have the right skills to succeed in work when their careers come to an end.

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Locate East Sussex featured in The Argus

Posted in News by Cobb PR on 10th December, 2013

 

Cobb PR client, Locate East Sussex,  is on the front page of the Argus Business Section today after commenting on a report by the London Stock Exchange (LSE). The Argus piece features two of the six local companies that made the LSE list of the 1000 most inspiring companies in the UK. Read more…