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What are QR Codes and why do we need them?
A QR (quick response) code is basically a glorified barcode and was originally designed for Toyota to track vehicles during the manufacturing process, due to their fast readability and high storage capacity for data. Read more…
How to get business from LinkedIn
Until recently, I thought the website ‘LinkedIn’ was pretty much just a glorified job site with not much else going for it. I now realise that I couldn’t have been more wrong.
Sure, for catching up on the latest gossip and sharing amusing anecdotes with your friends it may not be the most appropriate platform (but I guess there is always Twitter and Facebook for that), but that’s not what people are on there for.
LinkedIn it seems is where business gets done. Hundreds of thousands of senior executives from companies all over the world are signed up to the site, people from all the 500 fortune companies are on there, along with staff members from all the FTSE 100. Read more…
Governor of The Bank of England Dinner – Our Interns’ Perspectives…
Although we had a four-strong team lined up to ensure everything ran like clockwork at the Governor’s dinner, there were several question marks over the logistics of how things would work on the night. Would we be swamped by huge queues as nearly 500 guests tried to get into the dining room together; would we cope if everyone turned up at the same time to register….would we have enough people to work the queue if people didn’t know where to go….so that’s where Tom and Amy stepped in.
Google overhauls their search engine to add social media content
Google+, the search giant’s social media platform equivalent to Facebook and Twitter, is now being integrated into their search engine results, thereby potentially changing (they hope) the way you access information on the internet.
There is plenty of hype surrounding this new ‘+You’ service and rightly so, when you now search for something (providing you are signed-in to Google and searching in English) relevant Google+ results will appear above any ‘standard’ results.
What this means is that companies who have spent money on SEO (search engine optimisation) could potentially have their high page rankings change as Google rolls out this new search service. Read more…
Dinner with the Governor of the Bank of England
Well, we did it.
We hosted the Governor of the Bank of England, put him in front of an audience of 500 Sussex business leaders and made headlines on BBC News, and many of the broadsheets this morning (Wednesday January 25).
For Cobb PR and Cobb Digital, it represented our first major challenge of the year.
Back in October, Chris Piper, Bank of England agent for central southern England, asked if we had the resources to organise an event of this size and fill the venue with the top 500 companies in Sussex. Being in PR, I told him it would be a piece of cake.
The ‘Spotlight on Mobile Web’ Supper
On Wednesday night I spoke at The ‘Spotlight on Mobile Web’ Supper for Brightons Chamber of Commerce. There we’re 3 speakers including myself, Gary Peters from BrightonandHovejobs.com and Nick Lazar. We were all asked 3 questions about mobile and I thought that I would lost my responses here:
How to Network – by Tim Cobb
Marketing does not have to cost a fortune. In fact, it can be as cheap as chips. Here are some thoughts on how to market your business for free through the networking groups on your doorstep…
Brighton and Hove Business Lunch Club
Network with Attitude!
We don’t really buy products or services, we buy people. We like to deal with people who make us feel good.
How do we meet such people? The easiest way is to go networking. Your local chamber of commerce is a great place to start. Each month, they are likely to have breakfast, lunch or evening meetings, where you can hear a speaker and meet other business people keen to network.
Networking is one of the simplest, cheapest and most efficient forms or marketing ever invented. But how many people do it correctly? Very few!
Read more…
Brighton and Hove Business Lunch Club at Stanmer House
Brighton and Hove Business Lunch club has been successfully up and running for 3 years. Here at Cobb PR we were delighted to have had the opportunity to support Kleinwort Benson and our supporting partners EMC for a business lunch held at the beautiful venue of Stanmer Park in East Sussex.
Please contact us if you would like to become a member of the business lunch clubs.
Brighton Beaujolais Bash – Day Three
A quick trip to the wine shop to stock up on Beaujolais Nouveau and then onto the auto route for our 500-mile return journey.
Sue and I did a few extra miles, as she kindly directed me into central Dijon by mistake. It’s always nice to spend time in a busy city centre traffic jam when you only have 300 miles to go. Anyway, I promised Sue I would not mention this, so enough said.
We arrived back home at 6.30pm, a little tired, but having thoroughly enjoyed the trip.
And as for the wine, it’s not half bad. It cost about £5 a bottle, and I’ve already auctioned one off for £20 for the children’s hospice (my thanks to Melanie Adams from Brewers).
Tim Cobb and Melanie Adams
I will have a debrief with the Chestnut team and start thinking about what to do next year.
Tim Cobb
The Brighton Beaujolais Bash was a charity event on behalf of Chestnut Tree House.
Brighton Beaujolais Bash – Day Two
Up bright and early, a quick breakfast, then it was off for a tootle around the French countryside. We came back to the hotel mid afternoon for a tour of the neighbouring vineyard and a bit of wine tasting. In the evening, we all bundled into taxis and headed for the nearby village of Belleville sur Saone to join a traditional celebration dinner to greet the first wines of the season.
We joined 180 villagers and were made to feel very welcome. The compere got to know our table quickly and enjoyed practising his English on us. We reciprocated by experimenting with our dodgy French. We seemed to understand each other, especially as the wine started to flow.
The local Elvis impersonator!
By 11pm the lightweights had left and it was a hardcore of six who stayed on for the dancing. The locals performed some strange variations on line dancing, so Angelo, Sue and I decided it was time to show them how the professionals do it. While my efforts were pants (a bit like watching your dad dance at a wedding), Angelo strutted his stuff big-time. Respect!
Tim Cobb
The Brighton Beaujolais Bash was a charity event on behalf of Chestnut Tree House. Click here for more information.
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